The Direct Selling Association is a non-governmental organisation that brings together companies that market goods and services directly to consumers, usually through independent sellers in the home or workplace. These associations operate with the aim of raising the ethical standards of the sector, increasing consumer confidence and positively shaping the perception of direct selling in society.
Objectives of Direct Selling Associations:
To protect consumer rights: To ensure that consumers are provided with accurate and complete information, to evaluate complaints and to find solutions.
To support the development of the sector: Organising training programmes and developing marketing strategies to encourage the growth and development of the direct selling sector.
To set ethical standards: To establish ethical rules based on honesty, transparency and reliability within the sector and to ensure compliance with these rules.
Working on legal regulations: Contributing to the development of legal regulations on direct selling and informing sector representatives.
Raising public awareness: To explain the advantages and functioning of direct selling to all segments of the society and to correct misperceptions.
Who are the Members of Direct Selling Associations?
Members of direct selling associations are generally companies that market various products or services such as cosmetics, personal care products, household goods, jewellery, etc. through direct selling. These companies undertake to comply with the ethical rules determined by the association.
Turkey