Direct Selling Statistics in Turkey
The direct selling sector in Turkey has shown a significant growth especially in recent years. This growth can be explained by various factors such as economic conditions, changes in consumer behaviour and the opportunities offered by the sector.
Some of the highlights of direct selling in Turkey:
Growth: Turkey has a positive growth rate among European Union countries in the direct selling sector. Turnover-based growth continues with increases of more than 20 per cent compared to the previous year.
Turnover Size: The turnover size of the direct selling sector in Turkey is increasing every year. In 2024, this figure exceeded 550 million USD.
Number of Entrepreneurs: There are approximately 2 million direct selling entrepreneurs in Turkey. Most of these entrepreneurs are women.
Product Categories: Cosmetics and personal care products, wellness products and home appliances are among the most popular product categories in direct selling.
Economic Contribution: The direct selling sector makes a significant contribution to the Turkish economy. The sector plays an important role in creating employment, contributing to income distribution and supporting SMEs.
Some reasons why direct selling is popular in Turkey:
Economic opportunities: Especially in difficult economic conditions, direct selling offers many people the opportunity to earn additional income or start their own business.
Flexible working hours: Direct selling offers flexible working hours for those who want to start their own business.
Social interaction: Direct selling is a social activity for those who like to interact with people and build new relationships.
Product diversity: There is a wide range of products in direct selling. This provides consumers with the opportunity to find products for different needs.
In conclusion, the direct selling sector in Turkey offers an important opportunity for both individuals and the economy. The growth of the sector allows companies and independent sellers in the sector to invest more and offer innovative products.